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Most startups start with a light-bulb moment. The founder suddenly clearly sees a problem with no apparent solution. How can I solve that? they think. Unfortunately, that’s not the correct question (at least not on its own). And that’s a big reason why a reported 10% of startups fail in the first year, and another 70% fail in years two through five. Ultimately, only one in ten survive. I know this
In 2011, Eric Ries published a book called The Lean Startup. In it, he popularized a concept he called an MVP — minimum viable product. The basic premise of an MVP is that it’s a more efficient approach to launching companies than what entrepreneurs had been doing. Specifically, in the past, entrepreneurs would spend tons of time and money working to build a final, polished version of whatever pro
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