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Thought leadershipFor almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the
WE REACH BEYOND THE SCREEN & COMPEL PEOPLE TO ACT Our digital experts have reimagined the communications and marketing playbook to help brands and business succeed in a digital-first world where attention cannot be bought or demanded, and trust is the key to unlocking growth. Our data-driven approach puts individual conversations and relationships at the center of the marketing mix, then applies t
1© Edelman, 2009 Social media lessons from the Obama campaign • Start early • Build to scale • Innovate where necessary; do everything else incrementally better • Make it easy to find, forward and act • Pick where you want to play • Channel online enthusiasm into specific, targeted activities that further the campaign’s goals • Integrate online advocacy into every element of the campaign Barack O
Kamala Harris, Brat, and the Future of Elections with Gen Z
Edelman’s 2024 AI Landscape Report The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, Edelman has done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why. 2024 C
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