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Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at 36%, with the US close behin
This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...] ExchangeWire’s Mariam Ahmad and John Still are joined by CEO of Digital Willow, Amber Williamson, to take on the biggest news acro
DAC President & CEO, Hirotake Yajima, Discusses The DAC Offering, The Growing Data-Driven Display Market In Japan & Evolving Trends In The Marketplace Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space. Can you give an overview of Digital
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