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Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at 36%, with the US close behin
On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses E-Commerce Sales Goal In an attempt to outpace rival Google, OpenAI is testing a new online search tool prototype: SearchGPT. [...] On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief
Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space. Can you give an overview of [...] Glen Calvert, founder of Social Targeting company Affectv, on the collective effort required to make the RTB ecosystem a better proposition for brands. A
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