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Team Objectives – Overview After many years of being a very vocal advocate for the OKR (Objectives and Key Results) technique, in the majority of companies I meet, I have stopped recommending the practice. That’s because, in so many companies, even though conceptually the technique is simple and sound, it ends up proving a waste of time and effort, and yields little if any results. How can somethi
Product vs Feature Teams This article is certain to upset many people. I’m sorry for that, but the degree of ongoing noise and confusion surrounding the role of product at tech companies is only getting worse. Moreover, I see the issues and problematic behaviors getting institutionalized in conference talks, training programs and so-called certification programs for product people. I have talked
Revenge of the PMO UPDATE 2: Another name for this article could be “Product Teams vs Delivery Teams”. That’s because since this article was published, I wrote articles describing the difference between product teams vs feature teams, and product teams vs project teams. And in those articles, I referenced the model described here as delivery teams. UPDATE 1: I just want to make very clear that I
Product Vision The product vision describes the future you are trying to create. Here are some of our favorite public examples of product vision: Dropbox Airbnb Asana Roblox Microsoft Productivity Future HP Safe City John Deere Apple SpaceX Learn more in our article: Product Vision vs. Mission Product Principles Product principles refer to the nature of the product you are building, and they help
One question that has come up since the beginning of tech-powered product creation, is whether creating products is fundamentally art or science? In my mind there was never really a question that it has always been a blend of both. There can be real art and beauty in the engineering, real art and beauty in... Product Management June 11, 2020 Marty Cagan Product Management – Start Here There has
Lean Canvas vs. Opportunity Assessment One question that’s come up several times recently is the difference between an Opportunity Assessment, and a Business Model Canvas (or its popular derivative Lean Canvas). While it is true you could try to use each to serve the purpose of the other, it quickly becomes clear that they are addressing different needs. A Canvas is especially helpful when you are
The Opportunity Backlog Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he told that he has been advocating the term “Opportunity Backlog” as an alternative to the product roadmap. I have written earlier about the problems with old-style product roadmaps, so I immediately liked this and wanted to do my part to try to spread this concep
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