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Home » blog » Business Growth » How Twitter is Changing: A new study reveals Twitter’s new direction 2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an overs
Home » blog » Business Growth » The Difference Between Friends, Fans and Followers With every day that passes, brand managers are learning the value of presence in social networks. The extent to which new media permeates a company’s fabric depends on where in the world the company is based, as well as the prevailing culture of its organization. What’s clear however, is that brands are paying atten
Home » blog » Business Growth » The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers. Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of rela
Home » blog » Business Growth » The Three C’s of Information Commerce: Consumption, Curation, Creation Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yours
Twitter is not a social network. While Facebook is the digital equivalent to your online residence, Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction. How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only inc
500 million Facebook denizens are plotting their social graphs. 145 million Twitter users Tweet and ReTweet. 3 million people are checking-in on FourSquare. Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition
Home » blog » Business Growth » The Social Media Style Guide: 8 Steps to Creating a Brand Persona What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usa
Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven. Source: Mashable Make no mistake, attention is shifting away fro
Home » blog » Business Growth » The Business of Social Media: B2B and B2C Engagement by the Numbers I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and bra
Source: Shutterstock Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they
The Conversation Prism by Brian Solis and Jesse Thomas The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path. When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognized that the act of categorizi
About Brian "A world's top superforecaster." – Entrepreneur "One of the more creative and brilliant business minds of our time." – Forbes “One of the greatest digital analysts of our time.” – Antonio Lucio, CMO, HP "Top futurist speaker." – ReadWrite “One of the 21st century business world’s leading thinkers.” – ZDNet "One of the Top 20 Must Follow Thought Leaders in Generative AI" – IMMR "One of
Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in
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