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Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do o
Need help signing in? EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com Forms are important online. When well designed they make it nice and easy for people to sign up for newsletters, make a purchase, and so on. However, badly implemented forms can be a real barrier for potential customers, frustrating them to the point where they give up. Web form optimisation and good design
Need help signing in? EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com Some of the best web and mobile app designs have a very limited colour range. Two or three colours can be more than enough, and I find that a restrained approach to colour works especially well on de-cluttered interfaces. The use of colour in design is a bit like great music, where balance, contrast, restrai
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A new study carried out by SparkToro’s Rand Fishkin in association with Datos looked at search behaviour and clicks over time to see if there had been any change. It concluded that right now, Google’s position at the top is secure.
Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture. A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficu
Google’s recent move into real-time search has generated a lot noise in the internet industry recently, not least among the SEO professionals. The search engine is now indexing tweets from Twitter and other status updates from other social media sites, including Myspace and Facebook. Most of the time real time results are currently displayed on the top half of the page, which is prime real estate,
Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all. Does this U-turn mean that marketers should change course?
Back in the day, whenever I was unsure about the meaning of a word, I would leaf through a battered old Oxford English Dictionary. Will Self, although he doesn’t know it, probably caused the most indirect wear and tear of all my favourite writers. My trusty tome was subsequently usurped by online dictionaries, but they too – at least for me – were soon been replaced by Google’s rather lovely ‘defi
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