Enshittification, also known as platform decay,[1] is the pattern of decreasing quality of online platforms that act as two-sided markets. Enshittification can be seen as a form of rent-seeking.[2] Examples of alleged enshittification have included Amazon, Bandcamp, Facebook, Google Search, Quora, Reddit, and Twitter. Definition[edit] Cory Doctorow, who coined the term enshittification in 2022, ph