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The first part of this Five Simple Steps series is taking some of the points discussed in the preface and putting it to practice. Ratios are at the core of any well designed grid system. Sometimes those ratios are rational, such as 1:2 or 2:3, others are irrational such as the 1:1.414 (the proportion of A4). This first part is about how to combine those ratios to create simple, balanced grids whic
Hanging punctuation is an area of typographic design which has suffered at the hands of certain software products. It’s a term which refers to glyph positioning to create the illusion of a uniform edge of text. It’s most commonly used for pull-quotes, but I feel the most neglected is that of bulleted lists. With the advent of desktop publishing it became suddenly very easy and cost-effective to pr
Product design, creative strategy, design leadership Hello, I’m Mark, a designer from the UK. I help organisations build digital products and services, understand their users, and communicate their purpose.
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