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MarTech » Digital transformation » How Machine Learning Works, As Explained By Google How Machine Learning Works, As Explained By Google Confused about how machines teach themselves? Here's an overview on machine learning to help. The recent revelation that Google is using machine learning to help process some of its search results is attracting interest and questions about this field within artif
MarTech is now available! Click here to start discovering. Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed. But it doesn’t stop there. New technologies are disrupting traditional
Google AdX, OpenX and Rubicon Project held onto their top-three rankings on the January Seller Trust Index of programmatic ad sellers issued by Pixalate, a programmatic analytics platform. Aimed at giving buyers a baseline measure of inventory quality metrics among sellers, Pixalate’s rankings are based on an analysis of billions of ad impressions served across open ad exchanges. Last month an Ass
Infographic: The 2015 Marketing Technology Landscape The number of martech companies has doubled from 2014, rising to nearly 2,000 in 2015. Learn how to make sense of the marketing technology landscape with vendors in over 1,800 categories. Technology continues to be essential to marketing activities, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the m
Infographic: The 2016 Marketing Technology Landscape Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011. The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of Marketing Land’s MarTec
Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology. Select a topic below to dive in or get started with one of these featured posts:
Yahoo Makes Secure Search The Default Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how “referrer” data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com […] Yahoo
MarTech » Customer experience » Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple’s old UDID) with a new “Advertising ID.” The
Please note that your conversations will be recorded. MarTechBot: I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... Today the Google Analytics team made an important announcement for marketers and analysts: Google Website Optimizer will be fully integrated into Google Analytics. Google will be discontinuing Website Optimizer as a stand alone product (by August)
MarTech » Data » Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions,
Facebook has filed its IPO paperwork and the S-1 statement contains an utterly dizzying amount of statistics. The numbers provide a glimpse into Facebook’s stunning growth since its founding in 2004, with a particular emphasis on what’s been happening over the past three years. Here’s a look in graphical/chart form at some of the most compelling facts and figures from Facebook’s S-1 filing. Facebo
B2B marketing Did martech break B2B marketing? If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology? by Bolaji Oyejide
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