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© 2016 IAB Technology Laboratory Real Time Bidding (RTB) Project OpenRTB API Specification Version 2.5 FINAL December 2016 OpenRTB API Specification Version 2.5 IAB Tech Lab Page ii Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital me
Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the final Data Deletion Request Framework, following the conclusion of... Read More Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung T
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