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So often is the phrase “cultural reset” touted today that we regularly lose sight of the genuine moments which ruptured the zeitgeist. I’m talking about moments of rupture powerful enough to release tremors felt by the culture years after first breaking ground. One such cultural reset belongs to the record label and art collective PC Music. Starting in 2013 by musician and composer Alex “A. G.” Co
Toyota has become the latest in a string of major car brands to overhaul its visual identity to better suit digital applications, in a rebrand by The&Partnership that sees the company drop its wordmark and use a 2D version of its logo across all European comms. It is the first update to the brand’s visual identity in 11 years and the first redesign of the logo since 2005; its intention, the agency
Netflix has unveiled a new custom typeface to be used across the streaming platform’s brand identity, developed by the in-house design team in partnership with foundry Dalton Maag. According to Netflix brand design lead Noah Nathan, the move away from Gotham and to creating a bespoke font was driven by escalating costs and the ability to make the identity more “ownable”. “With the global nature of
How did that decision impact on the production of the video? From a technical perspective, the challenges were immense. For starters, the set had to be reproduced 18 times in 18 different scales. All the props in there had to be made from scratch by hand. So when designing the room and the things that would be in it, myself and brilliant art director Luke Moran-Morris had to work very closely in c
Monotype designs bespoke handwriting typeface for Quentin Blake If there’s one word that comes to mind when thinking of Sir Quentin Blake’s work, it’s joy. As one of the world’s most eminent and well-loved illustrators, his art — whether found in his famous collaborations with Roald Dahl, in his own range of award-winning books, or hanging in exhibition halls — has helped hundreds of characters le
Graphic Design: Oeuflab's lovely, personified identities for clinics and hospitals Oeuflab is a small graphic design company based in Fukuoka who create amazingly lovely logos and identities for various clinics and hospitals around Japan. Apparently the name “Oeuflab” translates to something like “Egg Institute,” and the company’s ethos is to think not only about the surface (or the “eggshell”) of
Can you ever really own an aesthetic? Creatives discuss what happens when your style becomes a trend
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