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Content Marketing 101: All You Need To Know To Grow Your Business It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near my home. I had plenty of time as I

Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life threatening and potentially rewarding and life changing. George Mallory, the English mountaineer and explorer who died in 1924 when attempting to be the first man to make the fi

In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die. Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members. The world’s obsession with anything

Facebook has now passed 500 million users and it is a social media platform that cannot be ignored. Many companies are struggling with their efforts to use it effectively. There is also a lack of research on  how to best use Facebook for brand marketing.  So when I came across this Facebook research report conducted by the Altimeter group I thought it was worth sharing. As 70% of  brands indicated

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From Zero to Viral: Your 2024 Social Media Marketing Strategy Handbook Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to ap

As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” So when you read the list keep the trends in mind and prepare for a very inte