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Topics: Design Patterns,Analytics & Metrics,privacy,data,security,personalization,integration Design Patterns Design Patterns, Analytics & Metrics With the increase in regulation around data protection, companies must give users more control over data privacy by providing options for cookie permissions. The question becomes how to effectively give users clear and simple choices without confusing o

Summary: Dark mode is popular, but not essential. Users like dark mode but maintain similar behaviors without it. They think about it at the system level, not the application level. If you choose to support dark mode, test your design to avoid common dark-mode issues. Dark mode is more popular than ever. You might even think it’s essential — at least if you were to read many of the web-design arti

The following user-experience articles published in 2022 were the ones our audience read the most: Data Tables: Four Major User Tasks Table design should support four common user tasks: find records that fit specific criteria, compare data, view/edit/add a single row’s data, and take actions on records. UX Strategy: Definition and Components A UX strategy is a 3-part plan that fosters shared under

Summary: Infinite scrolling minimizes interaction costs and increases user engagement, but it isn’t a good fit for every website. For some, pagination or a Load More button will be a better solution. Infinite scrolling is a listing-page design approach which loads content continuously as the user scrolls down. It eliminates the need for pagination  — breaking content up into multiple pages. Nike.c

Summary: Among high-legibility fonts, a study found 35% difference in reading speeds between the best and the worst. People read 11% slower for every 20 years they age. A large new study of the best fonts for online reading is ultimately disappointing, because it doesn’t answer the most burning question: what font should you use for your website? But it still provides many intriguing findings, inc

The following user-experience articles published in 2021 were the ones our audience read the most: The 6 Levels of UX Maturity Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity. Mapping User Stories in Agile User-story maps help Agile teams define what to build and maint

Summary: Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity. UX maturity measures an organization’s desire and ability to successfully deliver user-centered design. It encompasses the quality and consistency of research and design processes, resources, tools, and operatio

Summary: A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design. Over the years, we have encountered scores of cases where it was unclear whether a task or deliverable was the responsibility of product management (PM) or user experience (UX). As UXers, we have ofte

Summary: Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab. Since 1999, it's been a firm web-usability guideline to refrain from opening new browser windows for several reasons. All of these also apply to opening new browser tabs and are still valid today: More windows or tabs incr

Summary: The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page. For good reasons, accordions are a popular UI element today: on mobile, they are an essential tool because they collapse content and make page length manageable, but even on desktop, they mitigate visual complexity and allow users to focus on the content mos

Summary: The practice of Research Operations (ResearchOps) focuses on processes and measures that support researchers in planning, conducting, and applying quality research at scale. ResearchOps is a specialized area of DesignOps focused specifically on components concerning user-research practices. ResearchOps (ReOps): The orchestration and optimization of people, processes, and craft in order to

Summary: Testing finds that Chinese and Western users experience the same difficulties with complex sites, but Chinese tend to complain less about complexity and prefer fairly high information density. Foreigners often say that Chinese websites are overly complex and busy in their design. However, since they usually can’t use the sites — not being able to read Chinese — such impressions, formed pu

Summary: In spite of an increase in Internet speed, webpage speeds have not improved over time. 23 years ago, the internet was quite different from the one we use today. Google didn’t exist yet, fewer than 20% of U.S. households had internet access, and those who did were using a dial-up connection. It’s no wonder that people complained about slow speeds on every website we tested back then, becau

Summary: Our latest research on UX careers looks into specialization, explores unique backgrounds of practitioners entering the field, and details the skills and responsibilities needed to work in UX today. We recently published the 2nd edition of our User Experience Careers report, 7 years after the 1st edition was published. Our report is free and a gift to the UX community. The 2nd edition is b

Summary: Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change. The more things change, the more they stay the same. We recently published the 2nd edition of our How People Read Online report, almost 15 years after the 1stedition was published. Looking back over the findings from the 5 eyetrac

Summary: Despite substantial improvements in mobile UX over the past decade, people still tend to do their most important online activities on larger screens. Since the iPhone was introduced in 2007, mobile usability has made tremendous strides:  we use our phones to do a wide variety of tasks. In fact, according to Pew Internet, in 2019 17% of Americans depended on their mobile phone as their onl

Aesthetic-Usability Effect Users’ tendency to perceive attractive products as more usable. People believe that things that look better will work better — even if they aren’t actually more effective or efficient. Related article: The Aesthetic-Usability Effect Related video: The Aesthetic Usability Effect and Prioritizing Appearance vs. Functionality Brightness The proportion of light versus dark c

Flat UI Elements Attract Less Attention and Cause Uncertainty Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones. The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the percep