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Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise). As of December 2011, the region where Facebook has the highest penetra
More than 76.8 million Americans owned smartphones during the three months ending in May 2011, up 57 percent from the previous year. A look at the top smartphone app categories revealed that Weather apps had the largest audience reaching 31 million smartphone owners, or 40.4% of the total U.S. smartphone audience. Social Networking apps closely followed with a smartphone audience of 29.4 million (
The comScore 2010 Mobile Year in Review is now available for download. 2010 saw smartphone adoption increase considerably across the U.S. and Europe. Despite the wide proliferation of iPhone and Android devices in the U.S. this year, on a relative basis, smartphone adoption continues to trail certain markets in Europe. Currently, Spain leads all markets with smartphone adoption of 38.0 percent (up
In November 2010, Twitter passed Mixi to become the most-visited social networking destination in Japan. In December 2010, Twitter reached 14.6 million unique visitors an increase of 176% from the previous year as the site continued to gain traction in the market. Mixi saw 13.5 million visitors in December, while Facebook reached 6.1 million visitors.
In Japan, Twitter.com witnessed extensive growth in the past year growing 428 percent to reach 13.2 million visitors, now ranking as the #2 largest social networking destination just behind Mixi.jp which saw 13.5 million visitors. Facebook.com grew 78 percent to reach 5.3 million unique visitors in September 2010 ranking as the third largest social networking destination in Japan.
Colorful, bite-sized graphical representations of the best discoveries we unearth from our data.Online video viewers in Germany skew older compared to U.K. and France, with more than 40 percent of viewers being ages 45+.
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