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If you want to create content that's worthy of page one rankings, hundreds of social shares and some serious buzz from your customers, it needs to be better than anything else already out there. You need to get under the hood of a topic that your audience cares about, and create a resource you can be proud of. A piece of content that is congruent with your brand, highlights your unique point of di
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Three-quarters of Japanese social network users access the sites only from their mobile phones. This observation comes from a survey conducted last year with almost 4,000 social network users in Japan by Mobile Marketing Data Labo. They found that 75.4% of respondents only accessed social networking sites from their mobile phone (and not from their PC). The number only accessing it from their PC (
If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application. Here’s 10 ways to get serious about social media this year. There are plenty more, too. Add yours in the comments. 1) Quit counting fans, followers, and blog s
by Nathan Gilliatt on 06/11/2009 21:44 0 comments , 308 views Categories: Twitter Is listening creepy? I'm seeing that word more lately. As much as we tell companies that The Right Way to do social media is to listen and engage, some people just don't want to hear back from companies they talk about. Somehow, they've developed an expectation of privacy in public communication channels.
Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). A year ago, it has over a million users and 200,000 active monthly users sending over 3 million updates per day (TechCrunch, 2008). Those figures have almost certainly increased since then. With the torrential streams of Twitter updates (or tweets), there’s an emerging demand to sieve signals from no
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