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NeXT logo by Paul RandIn 1986, Steve Jobs paid renowned graphic designer Paul Rand $100,000 to create a logo and visual identity for his computer company. Paul Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader step-by-step through the conceptual process to the final outcome. NeXT (later NeXT Computer, and NeXT Software) was an American computer and software co
On logos, symbols, icons, and marks, with the accompanying book available in thirteen languages.
Evolution of the LEGO logoThe red, white, yellow, and black LEGO logo is synonymous with one of the world’s largest toy manufacturers, but it didn’t always look so familiar. The story began in 1932, when carpenter and joiner Ole Kirk Kristiansen established his business in the village of Billund, Denmark, manufacturing stepladders, ironing boards, stools, and wooden toys. His son Godtfred Kirk Chr
Firefox sketchesMartijn Rijven of Amsterdam-based Bolt Graphics kindly shared some of his sketches for the new Firefox OS identity. Martijn completed the work under the creative direction of Wolff Olins, who commissioned him for the project. Here are some early versions. And how the sketches were vectorised for the final outcome. The bolt. The leap. The charge. The swoop. The pivot. Read more a bi
A collection of identity style guides from around the worldSee the grids, layouts, and details designers include in brand identity style guides for clients worldwide. Browsing identity style guides helps me learn what to include for my clients, so I collated a number of samples for reference. I hope you find the resource helpful, too. Audi CI Belfast brand identity guidelines Berkeley brand identi
Sports brand logosA recent project needed a logo comparison of the world’s most well-known sports brands. They’re shown below in case you might find the quick reference useful. Adidas — the trefoil logo is still used on the heritage product division Asics Champion — originally designed in the early 70s by John Calleri Diadora Ellesse Fila Head K-Swiss Lacoste Lotto Sport Italia Mitre Mizuno New Ba
A negative space odysseyIt’s tough to beat logos that show some clever use of negative space. Here’s a selection that make the most of what’s not there. Martin Newcombe Property Maintenance, by buddy. A.G. Low Construction, by Rebecca Low. Nexcite, by Amore, via Blair Thomson. American Institute of Architects Center, by Pentagram. Ogden Plumbing, by Astuteo. WWF, by Sir Peter Scott, modified by La
The making of Playstation. Via DesignNotes. Who says a logo can’t change a lot and still maintain its “brand equity”? Just a quick image post whilst I catch up on emails, prepare a client logo revision, and work towards a book-writing deadline. It’s been a bit quiet from me around here lately due to an excursion to one of the beautiful Balearic islands (a few of my photos through the link). I want
Cross that one offFor reference, I’ve been compiling a few resources featuring logos of a similar nature. Previous posts include logos using the standby symbol, and similar ideas in general. Given that a recent project involved a common shape, here I share a few logos with crosses. International Red Cross Designed by Henri Dunant, 1863 Bayer Designed by Hans Schneider, circa 1900 Rehabilitation Ho
Obama logo ideas that weren’t chosenSol Sender of VSA Partners led a design team for the Obama 08 logo project. He was interviewed about the work, and here’s a look at the various logo options alongside some of Sol’s thoughts. Option #1 Option #2 Option #3 “We did see the O as standing for something beyond just the first initial of the candidates name.” Option #4 “There was an idea of unity that e
I’m a great believer in giving credit where it’s due, even if the following 10 logo designers could be viewed as my competition. Here I give a very brief mention of 10 talented creatives from across the globe, showing you a couple of logos from each of their portfolios. (listed in no particular order) 1/ Roy Smith “I decided to go it alone in September 2007, after many years working for leading de
10 successful logo redesignsWhen a logo’s in use for a number of years, the brand equity that’s generated can become a hugely valuable asset. As such, any redesigns are more of a refinement, introducing subtle changes to refresh the look whilst considering customer recognition. Here are ten successful logo redesigns courtesy of Brand New, with a little explanation behind the change. 1. Toys R Us “
When logos look alikeNo matter how clever or original your logo idea is, someone has designed something similar. Optical Underground signage, photo via sf.racked.com. We’re surrounded by the same influences, the same shapes, forms, patterns. With hundreds of thousands of designers working on similar projects around the world, it’s obvious that ideas will, from time to time, look almost identical.
From time to time I’ll see a list of ‘logo design resources’ being circulated around social media websites, but more often than not, I’m disappointed at the quality of links. So I’ve searched through my bookmarks, trawled the other ‘resource’ articles, and asked some designers for their input. Here I present a choice selection of logo design resources that I believe are beneficial to serious desig
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