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Coca-Cola’s New Social Media Policy We recently covered Pepsi and their decision to invest $ 20 million dollar in a social programme instead of Super Bowl advertising. Now we want to share with you Coca-Cola’s new Social Media Policy. First an interview with Adam Brown, Head of Social Media at Coca-Cola. Quite interesting to know: It’s only 3 pages. A social media policy should be a addition to e
There is virtually noone in the industrialized world who has not been to McDonald’s at least once in his or her lifetime. The global market leader on fast food has recently shared its view on Social Media Marketing Strategy and what it means for McDonald’s and how they want to become market leader in this area as well. Heather Oldani, U.S. Communications Director at McDonald’s, has shared McDonald
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