はてなブックマーク

Rethinking Internal Linking Best PracticesMost SEOs understand that links are an official Google ranking factor. It’s also generally understood that external links (links from other websites) are typically more powerful than internal links (links from your website.) But let’s not underestimate the power of internal links. Whenever I discuss the issue with colleagues at one of our trusted SEO partn

Why Google Rewrites Your Titles and How to Stop It<title>Hey Google, Don't Rewrite This (Please)</title>Title tags are what we call an outsized Google ranking factor. Like most Google ranking signals, titles play only a small part in the overall algorithm. But because they are typically the first things users see in Google results, titles can greatly impact click-through rates (CTR) and the number

What To Do When Google Overwrites YouGoogle’s practice of rewriting page titles for display in search results—which they call “title links”—is nothing new. They started doing this nearly ten years ago but recently became much more aggressive. Even the Shrug Emoji Person couldn’t be saved after losing their entire right arm to overly-aggressive Google rewriting. ¯\_(ツ)_/¯ (Fortunately, Google has s

“Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it.” 1984, George OrwellNot long ago, those active in the SEO space may have noticed I got into a bit of a Twitter spat with a couple of Google employees. It got downright testy. Working as a paid Google spok