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Marketing on Twitter (now officially known as X) remains an important strategy for many brands, despite some of the big players leaving the platform in 2023. Twitter is one of the few social platforms with an audience that skews male, and the largest age group is between 25 and 35 years old. If your target audience aligns with these characteristics, X (Twitter) marketing should definitely be part

Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social media platform can agree on: the Twitter algorithm (or X algorithm, whatever!) is a mighty powerful thing. That’s because the X algorithm—a set of rules that controls who sees what content on the social platform—impacts what shows up in each user’s feed. If you’re

You know how they say the best things in life are free? Well, it’s true. At least when it comes to how to get more followers on Instagram. You don’t need to use black hat techniques or join an Instagram engagement pod. And you definitely don’t need deep pockets to know how to get followers on Instagram. You just need this big, huge, monster list of tips on amassing free Instagram followers. How to

What is Google My Business (now Google Business Profile)? Google Business Profile is a free marketing tool provided by Google. It allows business owners to manage how they appear in online tools like Google Search and Google Maps. When you set up a Google Business Profile, the photos and other details of your business — including location, services, and products — are used across Google, increasin

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. It serves as a roadmap for all your social media efforts and aligns them with your broader business objectives. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about en

Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts. This includes schedulers, reporting tools, and social media manag

Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach your target audience? Then you need to know what the world’s most popular social media apps can do for you. Listing the “top ten social apps” is so last year. We’ve got the top fourteen social media apps with a complete overview, stats section, key features, an

Social media analytics are a critical tool for social media managers, brands, and those involved in influencer marketing. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them!), and the types of analytics tools that help them do good work —