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Marketing on Twitter (now officially known as X) remains an important strategy for many brands, despite some of the big players leaving the platform in 2023. Twitter is one of the few social platforms with an audience that skews male, and the largest age group is between 25 and 35 years old. If your target audience aligns with these characteristics, X (Twitter) marketing should definitely be part

Twitter can be unpredictable, but one thing remains certain — you gotta respect the algorithm if you want to make big moves. That means if you want to boost engagement, drive traffic to your website and generally build awareness for your brand, you’ll need to understand how to work with the Twitter algorithm. Unlike other apps, Twitter allows its users to decide what they see. Users can choose bet

You know how they say the best things in life are free? Well, it’s true. At least when it comes to how to get more followers on Instagram. You don’t need to use black hat techniques or join an Instagram engagement pod. And you definitely don’t need deep pockets to know how to get followers on Instagram. You just need this big, huge, monster list of tips on amassing free Instagram followers. How to

What is Google My Business (now Google Business Profile)? Google Business Profile is a free marketing tool provided by Google. It allows business owners to manage how they appear in online tools like Google Search and Google Maps. When you set up a Google Business Profile, the photos and other details of your business — including location, services, and products — are used across Google, increasin

What is social media management? Social media management is the process of handling your presence on all the social media platforms your brand uses. It’s not just for big corporations either — small businesses and solo creators need to manage their social media as well. Managing social media includes planning and scheduling posts, interacting with followers, answering queries, keeping up with curr

As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs. Use this kind of intel to optimize and inform your own social media marketing strategy. Just don’t go overboard on the spy tactics, Amanda advises. “Ma

Top Social Media Apps Facebook Monthly active users: 2.9 billion Key Features: Facebook Business Page Facebook Ads Essential Stats: 18.2% of adults in the US made a purchase through Facebook last year. 66% of Facebook users visit a local business page at least once a week Facebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marke

What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders. Why every marketer need