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News and Events Creating a centralized podcast destination on YouTube Music By The YouTube Team Sep 26, 2023 – minute read We’re living in the golden age of podcasts. We’ve seen creators and artists really embrace Podcasts on YouTube, and its incredible potential to boost audience growth across audio and video formats. That's why, earlier this year, we launched the ability to watch and listen to p

Inside YouTube On YouTube’s recommendation system By Cristos Goodrow, VP of Engineering At YouTube Sep 15, 2021 – minute read When YouTube’s recommendations are at their best, they connect billions of people around the world to content that uniquely inspires, teaches, and entertains. For me, that means diving into lectures exploring the ethical questions facing technology today or watching highlig

Responsibility is our number one priority at YouTube, and nothing is more important than protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. From its earliest days, YouTube has been a site for people over 13, but with a boom in family content and the rise of shared devices, the likelihood of children watching without sup

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch. You might remember that a few years ago, viewers were getting frustrated with clickbaity vi

From Beyonce’s livestream at Coachella to landmark videos like “Despacito,” “New Rules” and “This Is America,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music. But

News and Events Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators 2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up

When YouTube launched 12 years ago, it was a single website that supported one video format, 320x240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets. We’ve also introduced apps and services t

We believe in the power of video at YouTube. It’s what allows for the creativity, connection, and fun that brings together our community of creators and viewers. And over the last 11 years, we’ve worked hard to push the boundaries of online video. We’ve added product features and made new video and audio formats available to everyone, from HD to 4K video, live streaming, 3D, 360-degree video, and

In 2012, we launched the ability for creators to blur all faces in their video as a first step toward providing visual anonymity tools on YouTube. Even then we knew we still had work to do: you didn’t just want to blur faces -- you wanted to blur literally anything in your video. Today, we’re launching a Custom Blurring tool on YouTube that lets creators do just that. With this new Enhancements fe

You didn’t just watch "All About That Bass" 200+ million times on YouTube. You watched Meghan Trainor perform it live for the first time ever and later with Jimmy Fallon and The Roots. You used the song in tens of thousands of your videos, like covering it with an upright bass. Your views helped put the song at the top of the Billboard Hot 100 for weeks. And that’s all just for one song. You've wa

We've started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching.  This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March, and recent improvements to YouTube Analytics. The experimental results of this change have proven positive -- less clicking, mor

As citizens continue to play a critical role in supplying news and human rights footage from around the world, YouTube is committed to creating even better tools to help them. According to the international human rights organization WITNESS’ Cameras Everywhere report, “No video-sharing site or hardware manufacturer currently offers users the option to blur faces or protect identity.” YouTube is ex

Until now, when you uploaded to YouTube, your video was hosted and shared, but couldn’t really be changed. If you wanted to trim off the end, swap out the soundtrack, or add an effect, you had to edit your video using a separate program and upload again. Starting today, you can edit your uploaded videos right on YouTube and maintain the same video IDs. This means you keep your view count and comme

By Kurt Wilms and Nathan Hunt Product Manager, Software Engineer Every day, you embed YouTube videos on blogs and sites across the web, often adding their own commentary and perspective. This sharing of videos helps to show the variety of great content on YouTube, and often adds context to what you’re watching. Today, with the launch of ‘As Seen On’ YouTube pages, we’re connecting those conversati

By Joshua Siegel and Christopher Hamilton Product Manager and Product Marketing Manager With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more - and that includes events taking place right now. In response, we’ve live streamed a number of popular concerts, sporting events, and interviews, but primarily on

Culture and Trends Double rainbows, annoying oranges and bed intruders: the year on YouTube It’s time to rewind back through the YouTube videos that people in the U.S. and around the world were watching and searching for in 2010. These lists of most-watched videos reflect the people, places and events that captured our collective attention and imagination throughout the year. During 2010, you all

By Joshua Siegel and Doug Mayle Product Manager and Software Engineer, Upload Your creativity isn’t bound by a time limit, so why should your video uploads be? Back in July we raised the upload limit to 15 minutes for all users. Starting today, we’ll begin allowing selected users with a history of complying with the YouTube Community Guidelines and our copyright rules to upload videos that are lon

From U2 to the Indian Premier League to the White House to E3, we've worked closely with our partners to give you a front row seat to a wide array of live events. Today and tomorrow, tune in as we open a new chapter of YouTube live streaming. Starting at 8:00 a.m. PT, we will begin a limited trial of a new live streaming platform in conjunction with four of our partners: Howcast, Next New Networks