サクサク読めて、アプリ限定の機能も多数!
トップへ戻る
都知事選
longtail.typepad.com
FREE (full book) by Chris Anderson We’re going to be rolling out the free digital forms of FREE over the next two weeks. First up: the Scribd form, right here on the blog (and anywhere else you want—it’s embeddable). This is the whole book! (click “full screen” for a better reading experience). Also released today: the free unabridged audiobook. You can either download the whole things as zipped M
From Box UK, a survey of business models used by the top Web apps, most of them variations of ad-supported Free and Freemium. In the chart below, the largest segment (ITA) is ad-supported, the second largest (ISV) is Freemium. After that is referral (ITR) and then the sale of virtual goods (IPV), such as the gifts in Facebook. “We spent a few hours going through the Webware 100 Top Web Apps for 20
At the Sourceforge breakfast this morning we got some questions on what the organizational differences are between open source and social media. Here’s my answer: One of the paradoxes of early 20th Century management was the observation that companies are best run as dictatorships, while countries are best run as democracies. Why was this? Management theorist Charles Barnard, in his theory of the
Around the Christmas season each year there are a flurry of stories about hit toys, books and other retail blockbuster phenomena that seem to defy the overall trend towards more niche demand. This year is no exception, so I’ll round up a couple of the recent pieces here: 1) Quite a good article in New Scientist surveys recent research on consumer behavior in the face of massive variety, and conclu
I get asked this all the time these days, so before I crash after a speaking tour of Latin America (eight cities in four days!), here are my thoughts on what a recession will mean for free-based business models. First, let's confine this to online, which is where the most interesting free models are. There are three main forms of "real" free: Ad-supported, "Freemium", and the Gift Economy. Here ho
Nick Carr on why Google makes the "complements" to its core business free Nick Carr has an awkward role to play in the world. He is one of the most insightful thinkers about technology's impact on the world, but he has also chosen to be this era's most erudite technology curmudgeon. In practice, this boils down to a love/hate relationship with Google, which Carr both understands on a really deep l
One of the themes of the book is untangling the confusion over different kinds of free,which can range from a simple marketing gimmick to a radically new economic model. I've taken a quick pass at doing this visually, but we'll really have to pretty these diagrams up (perhaps with cute restroom-style figures for the various parties, rather than the Ps and Cs below?) Here's the first, which dates b
Here's a question I get all the time: how big is the free economy? That's harder to answer than you might think, for both definition and measurement reasons. But here's a first pass at doing it anyway. (Note: I'm just using US figures below, unless marked otherwise) There are at least three classes of free: The first is the use of "free" as a marketing gimmick: "buy one, get one free", "free with
If I wait long enough, all the smart things about the Long Tail will be said by other people and I can just quote them here. Today's installment is by none other than Kevin Kelly. If he will forgive me reprinting his post in its entirety below, I will forgive him the cringe-making term "long tail of the Dragon of Love" ;-) Over to Kevin: "Seth Godin recently posted a dissection of the three "profi
Fred Wilson says: Most web apps will be monetized with some kind of media model. Don't think banner ads when I say that. Think of all the various ways that an audience that is paying attention to your service can be paid for by companies and people who want some of that attention. This is the core of FREE, at least as it exists online. Both media and most online businesses are based on "software e
Late last month, Random House's Crown imprint launched its first free book experiment, which quickly became more controversial than the publisher expected. Crown released Scott Sigler's new book, Infected, online as a free (no DRM) pdf on March 27th, five days before it would be available in stores. The hitch was that this was limited-time deal: on March 31st, the day before the book went on sale
As you probably guessed, since returning from our Worst Vacation Ever, I've been swamped working on my new company and crazy hobby (along with my Real Job), which explains the posting famine. But I have now been flushed out by a flurry of controversy over our story on the failure of Second Life as an advertising vehicle, which is something I personally commissioned. Why did I turn on Second Life,
So the word is out. I've sealed the deal on my next book, to be called "FREE". Here's how New York Magazine described it: Long Tail Author Sells Next: Chris Anderson, author of much-cited paradigm-shifter The Long Tail, sells new book Free to Will Schwalbe at Hyperion. Agent is John Brockman. New title explores "the most radical price of all — zero — in the context of the economics of abundance."
I worked with Nintendo a bit before the launch of the Wii, helping them think through how to build a marketplace for the Long Tail of videogames. Because the console, like all others from this current generation, is designed from the ground up to be connected online, it's a natural delivery platform for small, independent and older games, to say nothing of additional levels, characters and other d
An interesting tidbit from Guy Kawasaki's wrap-up of his first full year blogging. The key part is bolded. Note that his blog has been consistently between the 35th and 45th most popular in the world, according to Technorati. Here are some of his stats: 2,436,117 page views for an average of approximately 6,200/day. 21,000 people receive RSS feeds via Feedburner and 1,457 receive emails via FeedBl
Well, it depends who "you" are. If you're an aggregator, sure. But if you're like the majority of Long Tail microproducers, direct revenues can be harder to come by. I was reminded by this Valleywag post that one of the most common misunderstandings of the phenomena is that it somehow makes it easy for individuals to translate low popularity into riches. Here's the key part of the post: I'm beginn
It's a big day for Moore's Law. I'm not sure anyone else has noticed this, but by my calculations we have in the past few months reached the penny-per-MIPS* milestone. Intel's Core Duo running at 2.13 GHz now costs around $200 at retail (it's around $180 at volume), but can do about 20,000 MIPS. I remember my first 6 MHz 286 PC in 1982 that did 0.9 MIPS. I have no idea what the CPU cost then, but
My speech last weekend at Pop!Tech on the Economics of Abundance is getting some attention, which is really gratifying. It's something I mention in the book, but am now fleshing it out in a series of presentations and, I hope, some forthcoming blog posts. I'd like to link to a video of the speech, but Pop!Tech only streamed it live and it's no longer available. I'd embed a copy of the Powerpoint d
There been a lot of talk today about Google releasing a suite of hosted applications, starting with basic communications (email, talk) running on your own domain and then more Office-like apps such as word processing and spreadsheets. Most of the discussion has been in casting this as a competitor to Microsoft's Office. But I think there's something entirely different (and a lot more interesting)
A couple times a year, I take a statistical look at mainstream entertainment and media in decline. All figures are year-on-year comparisons unless otherwise noted. (The last version of this, from November, is here). Down: TV: network TV had its lowest ratings week ever in July. Music: weekly album sales set a 10-year low in July. For the year, CD album sales are down 4.2%; although digital single
As I look more at the "Long Tail of Time" (see my first post on that here) in preparation for this Long Now talk, I'm finding that one of the biggest forces driving demand into the archives is Google. We're used to the newspaper model of content: new is what matters and yesterday's news is fish-wrap. But Google and the other search engines are time-agnostic [UPDATE--see below]. And the result of t
Several people have written with what appears to be a paradox. Some Long Tail markets (online music, for instance) seem to be more hit-heavy than traditional offline retail. For example, one emailer notes that the NARM is reporting that in digital catalogs: 0.2% of the catalog (2,600 tracks) represents 50% of the sales 1.5% of catalog (22K tracks) is 77% of sales And the tail: 88.2% of the catalog
[UPDATE: I've revised the bottom chart, where the scale went funky for some reason, and responded to all the comments with some additional data and clarification here.] First, apologies for the absence. For most of the past two weeks I was at the World Economic Forum in Switzerland, with a full slate of moderating duties. Then I zipped down to the Entertainment Gathering in Los Angeles, where I sp
Short form: In collaboration with Socialtext, we've created a wiki that tracks which of the Fortune 500 is blogging. We found that only 3 4% of the F500 are doing so. Check it out here. Long form: Earlier this year I was at a dinner with Doc Searls and we got to talking about why some companies blog and some don't. Microsoft blogs, and Apple doesn't. Sun blogs and Intel doesn't. GM blogs and Toyot
Q: Why are people so uncomfortable with Wikipedia? And Google? And, well, that whole blog thing? A: Because these systems operate on the alien logic of probabilistic statistics, which sacrifices perfection at the microscale for optimization at the macroscale. Q: Huh? A: Exactly. Our brains aren't wired to think in terms of statistics and probability. We want to know whether an encyclopedia entry i
A fascinating paper from David Blackburn, a Harvard PhD student, on the economics of P2P file-sharing concludes that it does indeed depress music sales overall. But the effect is not felt evenly. The hits at the top of the charts lose sales, but the niche artists further down the popularity curve actually benefit from file-trading. Blackburn does a little mathematical magic to simulate what would
Last week I wrote about Salesforce.com's new AppExchange and the Long Tail of software. Now comes Ning, aiming to help create the Long Tail of social software, which only sounds the same. What's social software? Well, at risk of getting into another Web 2.0 definitional mess, it's web-based software that builds on communities and peer-produced content. The old examples were social-networking sites
After posting his Web 2.0 "meme map", which he apparently hadn't expected people to find until he was finished with an accompanying essay, Tim O'Reilly has now posted the full essay: What is Web 2.0. He'll be talking about it at his Web 2.0 conference next week in San Francisco. I think Web 2.0 is a real and powerful concept, but the precise definition is, despite Tim's work, still a bit of a mudd
Rafat Ali of PaidContent has pointed me to what may be the first pure-play Long Tail IPO. I'll quote from his post in its entirety, since as always he does a great job with the background info: Digital Music Group, a seller of digital musical recordings to online stores, is planning to go public in an IPO of up to $36 million of common stock. The Sacramento, CA company--currently wholly owned by M
次のページ
このページを最初にブックマークしてみませんか?
『[Compute]The Long Tail』の新着エントリーを見る
j次のブックマーク
k前のブックマーク
lあとで読む
eコメント一覧を開く
oページを開く