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Subaru’s marketing strategy had just died in a fit of irony. It was the mid 1990s, and sales of Subaru cars were in decline. To reverse the company’s fortunes, Subaru of America had created its first luxury car—even though the small automaker was known for plain but dependable cars—and hired a trendy advertising agency to introduce it to the public. The new approach had fallen flat when the ad men
*** Preface *** When we finished writing a 30,000+ word book about content marketing, we did not plan to publish it as one, unreasonably long blog post. And yet, here we are. Then again, when we started writing a company blog in December of 2011, we never expected to hire 5 full-time writers, publish several books, or turn into a content company that makes money by selling products. This is a long
“Fundamentally learning about the world through data is really, really cool.” ~ Hadley Wickham, prolific R developer *** If you don’t spend much of your time coding in the open-source statistical programming language R, his name is likely not familiar to you — but the statistician Hadley Wickham is, in his own words, “nerd famous.” The kind of famous where people at statistics conferences line up
Why Are so Many of the World’s Oldest Businesses in Japan? In Silicon Valley, any company that survives for more than a decade is considered a wise old grandfather. This is indicative of a larger trend: in the modern business world, longevity is increasingly rare. Historically, the average lifespan of a multinational corporation has been between 40 and 50 years — a figure that has, converse to the
“I was aware that I was probably the first person to ever hear these sounds, and that what I was hearing was something musical that had probably never been heard by anyone before — at least, not by anyone on this planet.” — John Chowning, Inventor of FM Synthesis Long before Stanford University was considered a technology powerhouse, its most lucrative patent came from an under-spoken composer in
Photo by Steve Jurvetson What does the Internet have in common with an ant colony? More than you might think. The Internet doesn’t have much in common with the common ant, of course. As the anteater in Douglas Hofstadter’s Gödel Escher Bach puts it, “Just as you would never confuse an individual tree with a forest, so here you must not take an ant for the colony.” It’s a fanciful chapter: the ante
Ever wonder how much it costs to book your favorite band? Thanks to Degy Entertainment, a booking agency, we can give you a rough idea: an anonymous source passed along a list of the rates suggested by the artists’ agents per show, pre-expense. (Note: as a reader pointed out, these are asking prices from a third-party booking agency that specializes in college shows; as such, the numbers are likel
Thirty years ago, as tech titans battled for real estate in the personal computer market, an inconspicuous young artist gave the Macintosh a smile. Susan Kare “was the type of kid who always loved art.” As a child, she lost herself in drawings, paintings, and crafts; as a young woman, she dove into art history and dreamed of being a world-renowned fine artist. But when a chance encounter in 1982 r
Things were not going well for Taro Fukuyama and Sunny Tsang and their team during Y Combinator’s Winter 2012 batch. The team was accepted into the startup incubator as a dating site called Mieple. But the idea wasn’t getting traction with users, so they decided to pivot ideas just as they arrived in Mountain View for the start of the program. During the first month of Y Combinator, Fukuyama and T
Source: Priceonomics data crawling The San Francisco real estate market is, technically speaking, muy caliente. If you’ve looked for an apartment recently, or follow our blog, you know that rental prices have exploded and small homes sell for more than Detroit skyscrapers. San Francisco is a beautiful place, with a bustling economy that has drawn tens of thousands of new residents over the past fe
“Basically, we're the Apple Computers of toilets” - Toto spokesperson The first time the gentle stream of warm water hits your derrière, it’s quite startling. By the second time the water hits its mark, you’re a convert. Why on earth would you use your hand and paper, when a machine can pleasantly and perfectly wash your bum? These exquisite toilets are everywhere in Japan and yet can barely be fo
At Priceonomics, we are fascinated by stolen bicycles. Put simply, why the heck do so many bicycles get stolen? It seems like a crime with very limited financial upside for the thief, and yet bicycle theft is rampant in cities like San Francisco (where we are based). What is the economic incentive for bike thieves that underpins the pervasiveness of bike theft? Is this actually an efficient way fo
“No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance.” - Confucius Some people like to read. Other people do not. Since the age of Confucius, the people in the former camp have been judging those in the latter harshly. More recently, a new form of reading elitism has arisen - judgement against people who haven’t yet switched from
“Even when I'm not listening to music, people don't bother me when I'm wearing them.” - Anonymous Hacker Headphones are ingrained in startup culture. If you visit a startup office, more often than not, it seems like everyone is wearing headphones. The same workplace norm doesn’t appear to exist at law firms, medical practices or anywhere else really. A hacker needs to concentrate without interrupt
By Rohin Dhar What do the headshots of the world's top executives have to do with the performance of the companies they lead?
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