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At a recent engagement, I was asked to list out the benefits and risks for companies to participate and not, as you know, from our research on how companies connect with customers, the Engagement DB research found there are four types of companies: Wallflowers, Butterflies, Selectives and Mavens –clearly not all are doing it. The scope of this matrix “Social Business” is when a company and their e
Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”. We’ve come to learn which companies are advan
A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it’s different, we’ve aligned with who I feel are the smarte
Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists. As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies. Update: Brian Hayashi has created a spreadsheet of this with a
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience
Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report, of their Insights listening product, which they announced today. In the Wave report, I heavily emphasized the need for measurement, here’s a few key reasons: First of a
Everyone will approach Twitter in a different way, and should find the way that works for them, here’s my approach on Twitter: [Rather than answering “What are you doing” reframe your thinking to answer “What’s important to others?”] How I use Twitter While I am high volume twitter publisher (15 a day on average), I try to add value, here’s how: 1) As a ‘shared feed’ reader. I’ll post up links of
Above photo: I had a great time discussing the impact of social media on culture and business in Japan with Tokyo’s top bloggers. Image taken by Andrew Shuttleworth –used with permission The following portion is updated the day after the blogger dinner. Read Michael Whang’s blog report of “Tokyo 2.0” Jonathen Browne posts his thoughts on the movers and shakers of Toyko Last night’s blogger dinner
The hottest growing space in the AI industry is the AI agent space. Agents are autonomous entities that will complete tasks while humans are sleeping. You may have one agent working for you, or someday, a thousand swarm agents. The implications are significant. If agents … Continue readingPlot Your Path: The 2024 AI Agent Ecosystem Map
Update Nov 2008: I’ve started a new list of data, with links to new sources on this page Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008. Every so often as an Analyst I get numbers from some of the companies I cover (I’m mainly covering social networks now), here are some that I’ve received from Reunion, I feel it’s helpful to share this with my rea
This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity over this last year. Translations If you’d like to translate this, feel free to do, then leave a comment below, I’ll add you to this list, as well as call you out in a separate post. Indonesian Version of this post Itali
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