On a day in late August, 1998, two Stanford Phd. students managed to make $100,000 with a few mouse clicks by showing their new search technology to Sun Microsystems co-founder Andy von Bechtolsheim. The seasoned Silicon Valley executive was so taken with what he saw that he dashed to his Porsche, pulled his check book from the glove compartment and wrote check number 4642 in the name of a company