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Microsoft is moving its multibillion-dollar ad and media business, indicating a fresh-start approach under newly appointed CMO Chris Capossela. The tech giant has selected Interpublic Group as agency of record for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and search advertising, the company said in a statement. "We are thrilled to work with the t
"Smileage," Volkswagen's ultra-social driving app created as part of Google's "Art, Copy and Code" program, gets a new video showing just how it can make your drives super fun. The app, which the automaker's 2012 campaign, "It's not the miles, it's how you live them," adds "smiles" to any drive you take in your VW -- or any other car. You can trade punches with other VWs you pass on your trip, upl
The battle between the ad industry and digital-privacy wonks is about to get even more contentious. When Mozilla unveiled plans last month to include a default setting that disables third-party cookies in the next version of its Firefox browser, the Interactive Advertising Bureau's top policy man in Washington called it "a nuclear first strike against [the] ad industry." He did so much in a tweet.
Condition One Reimagines Video for Mobile Devices Founded by former photographer and video journalist Danfung Dennis, Condition One offers a video technology that changes how people create and view video for mobile devices. The software is designed to give viewers the feeling that they're "there," right where the video was shot. As viewers turn their phones to the left or right, the perspective an
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With the launch of its official Pinterest page less than a week ago and a new social-media campaign targeting Pinterest users, Honda is one of a few auto brands to make a big marketing push on the platform. "It's such a fast-growing social-media network and seemed like a really good, different, creative outlet for us and a chance to use a visual medium to promote our cars," Lauren Ebner, assistant
Within the broadcast and social-media-analytics worlds, as well as the broadcast-obsessed precincts of the agency and marketer universe, the term "social TV" is uttered and heard endlessly these days. But two recent conversations I had with high-level media executives -- one in the glossy print world, and one in a digital business not directly connected to broadcast -- reminded me that not everyon
For a few years now, brands have been touting frothy Facebook "like" numbers as evidence of their social-media acumen. But how many of those fans are actually bothering to take part in conversation with brands? Not too many, as it turns out. Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute,
Based on a new survey by DDB and OpinionWay, this white paper looks at the changing attitudes and habits of Facebook fans in six countries: United States, United Kingdom, France, Germany, Turkey and Malaysia. Attitudes toward privacy concerns as well as features such as games, Facebook Places, messaging and shopping are also explored. Though more deeply ingrained cultural anxieties about privacy h
Perhaps no other modern-day marketer has captured the public's imagination like Steve Jobs. As he steps down as CEO of Apple, Ad Age and Creativity look at some of the ads -- and these are by no means definitive -- that will mark his career highlights reel. "1984" Considered by most to be the best Super Bowl commercial -- and possibly best overall spot -- ever. Well ... is it? (For those of you re
DDB Stockholm brings Pong-like fun into its latest interactive outdoor effort for McDonald's, Pick N' Play. Passersby are invited to use their mobile phones as controllers for a digital paddle game on a Stockholm billboard, no app download required. Players choose their treats and if they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby golden arches., The
BE TWEETING. The best advertisers are already using Twitter organically. USE A HASHTAG. It connects the ad to the broader conversation. INCLUDE A LINK. Most of the top 50 paid tweets used one. KEEP IT REAL-TIME. About 70% of top tweets connected to something happening now. LAUNCH A PRODUCT. Most of the top 10 were revealing something new. From the start, Twitter has charged for promoted tweets on
Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called "Facebook Studio" and is a platform aimed at agencies, PR firms and media strategy companies. Facebook executives say this move is a first step in a give-and-take dialogue
For all the bluster around how digital marketing will disrupt traditional advertising, some marketers have already started to shift more media dollars toward social sites. At Ad Age's Digital Conference today, Converse Chief Marketing Officer Geoff Cottrill said the footwear maker is spending less than 10% of its marketing dollars on traditional media with the other 90% going toward emerging media
A year ago, it seemed like online advertising was going the way of Wall Street with the emergence of the exchanges, DSPs and SSPs -- turning into a sort of obscure acronym soup. What will 2011 bring? Even more acronyms and fluidity -- but all of it focused on data, segmentation, movement, attribution and management. Oh, and there's a little place called Washington that really wants to understand w
The top research executive of likely the world's biggest research buyer expects surveys to dramatically decline in importance by 2020 and sees the rise of social media as a big reason why. Joan Lewis, global consumer and market knowledge officer of Procter & Gamble Co., with its $350 million in annual market-research outlays, made the statements during and after a panel discussion on "How Market R
NEW YORK (AdAge.com) -- It's been seven months since the first iAds -- Apple's bid to reinvent mobile advertising -- started popping up on iPhones and iPods, and now that those campaigns are over, we're seeing the first effectiveness study, funded by Apple. The new Campbell's iPhone app In it, is a fairly big claim: Those exposed to one of Campbell's iAds were more than twice as likely to recall i
Over the past few years, you may have noticed fewer and fewer commercials featuring apes -- chimpanzees, in particular. That's a positive development, but the fact is there should be none. At the moment, we've seen two spots in circulation: One is an ad for Robitussin featuring a digital chimp in a green scarf, the other is a CareerBuilder Super Bowl spot featuring the real thing. The first spot s
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Uniqlo's U.K. Twitter Campaign Looks to Be a Perfect Fit for Retailer Every Time Someone Tweets About an Item, Company Drops the Price, Boosting Web Presence and Brand Recognition LONDON (Adage.com) -- Japanese clothes retailer Uniqlo has found a novel way of encouraging U.K. shoppers give the brand a big presence on Twitter -- by reducing the price of clothing pieces every time someone sends a tw
What Big Brands Are Spending on Google From BP's Boost in June to AT&T's Massive IPhone Outlay, Internal Doc Reveals What Marketers Drop on Search NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never sp
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