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bannerblog.com.au
Banner Blog talks about banners and online advertising in Australia and the rest of the world
To launch the 2011 BMW X3 - the versatile SUV that can take you anywhere - we created a banner that takes the reader on a journey. It contains over 5500 words of totally original content and is over 18,000 pixels in screen height.
We don't get many submissions from Costa Rica, in fact this is our second from the same agency as before. This guy almost died from over acting but was saved, just in time, by the end frame.
This works but the call to action could have been much stronger. Especially seeing as Ikea is such a strong brand it seems silly to hide it until after the interaction.
100kb kaleidoscope skyscraper to promote Gap's cheer factory.
"Click to play" may not deliver the result you were expecting, but there's some great animation. It's nice to see a HPTO like this which is completely user-initiated. This HPTO was a collaborative effort between Leo Burnett and Domani Studios.
Another banner that uses video and the hand made (money saved) feel to promote savings. Note this was submitted to us back in April (the same time as the ASDA banner but we missed this in the initial email trawl.
I don't have a $1 American bill to test but I'm told it's an augmented reality banner that showcases BK's dollar menu. In my head it's awesome but I'll need you all to comment to let me know if it lives up to my imagination. Is this the first commercial AR banner?
I think it was Daryl Somers who shed tears when Hey Hey It's Saturday was cancelled. This obviously works better when placed over the actual SMH site.
If it wasn't for Twitter and social media as a whole grabbing all the headlines Augmented Reality would be the most talked about "technology" of 2008/2009. While the roots of the technology have been around since as early as the 1990's (remember VR games!) it's only in the last 12 months has the interactive industry taken to it like moths to a flame. Below you will find some of the worlds biggest
You may be able to slice it, but the cursor trick won't die..
Well we're a little late on the Xmas ecard round up. Blame Ashadi and his PS3 :) Continue reading here to view all 68 agency xmas cards for 2007. What I love best about agency Xmas cards is everyone has the same brief. So no one can complain about getting "a dream brief" and as most are done for self promo you can't complain about budgets. Below are 68 Xmas ecards/Messages/Promos that we've notice
Banner Blog started in June 2005 to showcase online advertising, much of which goes unnoticed. It was also seen as a good opportunity to pimp our own work too! Other ways to get Bannerblog: Those with busy schedules or can't remember a catchy URL like BannerBlog.com.au should subscribe to our newsletter or point your RSS reader to our feed here. Who: Banner Blog was created by Ashley Ringrose (@10
Cannes 2007 Shortlist I think this works rather well. The copy probably got lost in translation and he she's not going to win an Emmy for her performance but there's an idea there.
Good programming, great creative: Simple and strong. I like it.
I love integrated ads... but where we would find these actions?! I don't understand what the ad is trying to say. I didn't see a skyscraper. I saw a ladder and a rope. Is this supposed to be interactive? Also, there is too much time between the beginning action and the closing where the mini takes off. Call me the curmudgeon, but it doesn't work for me, a potential mini buyer and someone who does
Yet another cursor trick, although this on has a nice fun side to it. I'm skeptical that banners of this kind would get any higher clicks or brand awareness ratings than a standard GIF/JPEG would, since you only get the fun part on rollover (when you are obstensibly already interested.) Perhaps if the cursor w/ wagging tail was used as an attract animation as well? nice - except that it's a poor r
All that time spent watching Japanese anime and I have no idea what she's saying. This is for an adult shop for women. From the agency:"The woman's line is from part of a diary, looking back at the incident when she ran across an ex-boyfriend after a long period of time." Autoplay sound is something you definitely notice, for better or for worse. Most publishers in the US won't accept this though.
Pulse Jam is a 16-bit styled rhythm based web game that ran as an expanding masthead on YouTube Players of Pulse Jam earn points and progress through different landscapes and levels by tapping the space bar in time to the synthesised soundtracks.
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