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Orange You Accessible? A Mini Case Study on Color Ratio I recently completed work for a client who used orange heavily in their branding: it was in their print ads, brochures, posters, and signage, and they wanted to incorporate it on their website. This led to a comparison of orange buttons. Can you guess which button is more accessible? If you guessed the left button, congrats! You are an access
Replicating The Google Analytics All Pages Report In BigQuery Editor's Note: This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (July 2024 for Analytics 360 properties). For Tracking Single Page Applications with Google Analytics 4 Properties, please refer to this article instead. While BigQuery is often the perfect tool for doing data science and
Where Are the Multi-Channel Funnel Metrics in Data Studio? The Google Analytics Data Connector in Data Studio is probably the most-used out of any of the connectors available. It makes sense because it pulls in data directly from the platform without any extra steps and matches the sampling level that’s in Google Analytics (500,000 sessions for Standard and 1 million sessions for 360). This is imp
UPDATE: Now includes percentage viewed tracking. My colleague Sayf Sharif has long been an advocate of tracking YouTube videos with Google Analytics. Our LunaMetrics YouTube tracking script has been copied, cloned, forked, and borrowed more than a few times. It’s time to bring our script up to date with the latest changes in Google Analytics and Google Tag Manager. Also, Google recently finished t
INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. It was a wildly successful piece of content, totally blowing our expectations out of the water. Unfortunately, while its popularity has flourished, nearly every social network instit
Transforming Brands into Category LeadersConquer industry-specific challenges with unmatched industry expertise Restaurant & ConvenienceFinancial ServicesConsumer GoodsHealthcareTravel & HospitalityRetailIndustrial & ManufacturingMedia, Tech, & Entertainment
We wrote recently about a visitor who asked about enforcing capitalization consistency in URLs in Google Analytics. This is a pretty common thing. In fact, there are a variety of ways your URLs can show up in inconsistent ways in Google Analytics. What you should recognize is, whatever the URL of the page is in your browser is what Google Analytics records. Now, often your webserver treats slightl
Transforming Brands into Category LeadersConquer industry-specific challenges with unmatched industry expertise Restaurant & ConvenienceFinancial ServicesConsumer GoodsHealthcareTravel & HospitalityRetailIndustrial & ManufacturingMedia, Tech, & EntertainmentTelecommunicationsLogistics
Recently several people asked me about confusing numbers involving unique visitors (one was a customer and the other used the great little blog idea submission form at the right). Visitors represent the number of distinct people who come to your site (rather than Visits, which is the number of times that they come). Seems pretty straightforward, right? Well… One person wrote: I’ve been puzzled abo
First there was the honorable GoalCopy plugin for Firefox, a previous tool we created, which ruled the kingdom for many (internet) years. This tool gave you the magical ability to copy goals from one profile (remember when that’s what they were called?) to another with ease. And the peasants rejoiced. But then came v5 of Google Analytics, and with this new design the failings of the old king. Goal
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