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Just wanted to make a quick update that Candy Japan has now sold over $1 million dollars worth of candy. Doesn't that sound great? A MILLION DOLLARS. Now that I got to say that, I'll deflate the party mood a bit and continue with some major caveats to this number. I'll get into the latest numbers in detail in a later post, but I wanted to make clear most of this money has been spent on product and
Subscriber math on the beach I run Candy Japan, which ships surprise sweets to subscribers. It isn't a store that ships individual orders. Instead you sign up to become a member and pay monthly. You receive surprise boxes until you cancel. And people do eventually cancel. What I wanted to know was: "How many people would need to join each month to sustain 1000 subscribers?" When I started thinking
Here in Japan there are many unique sweets which are not sold in other countries, so I started a site called Candy Japan to send those abroad on a twice-monthly basis. When I started there were no good platforms to start such a service, as "subscription boxes" were not a thing yet. So I had to code everything myself. This post is about how much work that turned out to be. If you would rather liste
The English alphabet has only 26 letters, which most kids can master with little difficulty. But we are adults now, why limit ourselves to the 26? To be able to write text more efficiently, let's try introducing a new symbol. To keep things simple, I'll just make it a square: 口. Since we already have symbols for all the sounds we can pronounce, let's use this symbol to encode an entire word instea
In 2011 I moved to Japan and needed some income, so I decided to see if there might be something I could sell online. I picked sweets, as they have a nice balance between fun to receive and easy to send. I wanted to try having recurring subscribers instead of doing one-off sales. The service grew rapidly to 300 customers in 2011, then had a long stable until 2013. In 2014 there was massive growth.
Essentially Candy Japan is a "candy of the month" subscription service where I send subscribers random surprise candies twice each month in exchange for a monthly payment of $25. Initially I promised to send an envelope every two weeks containing 1-3 items, but eventually I have started to send larger boxes as well, since not all types of items can fit in a slim envelope. It started from a simple
Subscribe Past boxes Blog Buy gift card Japanese candy surprises up to twice a month, starting from $12.95. Free worldwide shipping. Because of the coronavirus situation, Candy Japan is currently on pause. Enter your email above to be notified when subscriptions open again.
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