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This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)Read less

2. Startup Metrics for Pirates •  Acquisition: users come to site from various channels •  Activation: users enjoy 1st visit: "happy” experience •  Retention: users come back, visit site multiple times •  Referral: users like product enough to refer others •  Revenue: users conduct some monetization behavior AARRR! (note: If you’re in a hurry, Google “Startup Metrics” & watch 5m video) 3. 50 Slide

The document discusses startup metrics and measurement frameworks. It introduces the AARRR pirate metrics model of Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes keeping metrics simple, focusing on critical few that are actionable. Key frameworks discussed are the 1-page business model defining customer types and desired actions, a conversion dashboard to prioritize and m