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Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry? Check out the Goo
Read The Report: How Much Is Facebook Really Worth? Facebook vs. Google Display Advertising Read the Press Release: New Research Compares Facebook Advertising to Google Display Network: Who Comes Out on Top? Grade Your Google AdWords Account for Free: Use the Google AdWords Grader to get a free, instant AdWords PPC account audit. © 2012 WordStream, Inc. Facebook Advertising vs. Google Display Netw
Download the infographic as a PDF Read the Full “Most Expensive Keywords” Story: The Most Expensive Keywords in Google Ads Read our Follow-up Story to the “Most Expensive Keywords” Study: Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study Grade Your Google Ads Account for Free: Use the Google Ads Grader to get a free, instant account audit. The Most Expen
Get a true read on your performance The Google Ads Performance Grader How are your Google Ads really performing? Find out with a free, instant report card, with scores in nine key areas (plus tips on how to improve!) Wasted spend Quality Score Click-through rate Impression share Best practices Account activity Long-tail keywords Mobile optimization
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the one of the most effective ways to promote your products and grow your business. In this guide, you’ll learn a
Google Flops & Failures FAQ How Many Google Failures and Flops Have There Been? There have been plenty – we’ve found well over 50 Google project failures and counting! What Was Google’s Biggest Flop? Some might say Google Buzz is one of Google’s biggest flops because of the huge amount of hype it gathered before its release, and the project’s subsequent utter failure. Why Does Google Kill Off Proj
The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on Facebook, Instagram, or Twit
Find out if you're making costly mistakes—and how to fix them.
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