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Google became the world’s most profitable internet company on the back of search advertising. Now, it’s turning another popular web service into a major cash machine. Google Maps is an indispensable part of life for more than 1 billion people, who use it to commute, explore new cities or find a hot new restaurant. The service has been mostly free, and free from ads, since it launched 14 years ago.
Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying platforms and agency trading desks. Twitter has acknowledged its programm
Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space. On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were first tested on Facebook. "They bring together video a
Procter & Gamble's concerns about where its ads were showing up online contributed to a $140 million cutback in the company's digital ad spending last quarter, the company said Thursday. That helped the world's biggest advertiser beat earnings expectations. Perhaps even more noteworthy, however, organic sales outperformed both analyst forecasts and key rivals at 2% growth despite the drop in ad su
Apple is taking a stand against autoplay video. The iPhone giant said its Safari web browser will now feature the ability to keep websites from automatically playing video whether or not consumers want it. Apple showed off updates to its software lineup at the Worldwide Developers Conference on Monday. The autoplay blocker and a "no tracking" option that hides people's internet habits from ad targ
There's been plenty of noise around cross-platform TV measurement as of late, rising from delays in Nielsen's so-called Total Content Ratings, concerns about its methodology and a potential new currency out of media agency network GroupM. But amid these conversations, the question keeps coming up: What do Total Content Ratings actually mean for the ad industry? The answer is not much. Top agency e
Facebook is shutting down its Atlas ad server, signaling its latest retreat from the old advertising technology ecosystem it once tried to build. On Friday, Facebook announced that it would stop running Atlas as an ad server, a place for brands to manage online ad campaigns, and instead solely use it as a measurement tool for marketers. "We had a hard time getting people excited about ad serving,"
Toyota says its longtime advertising partner, Japanese agency giant Dentsu Inc., has informed it of "irregularities" related to some digital media business transactions. Reports have said the problem was about a division of Dentsu in Japan overcharging the automaker. A statement from Dentsu did not describe what the problem was but suggested that it extended to other clients as well. "This is an i
Whether we like it or not, the machines are coming to marketing. Programmatic media is growing at 50% per year. Marketing automation systems like Unica, Eloqua and Campaign Manager are now mainstream among leading clients. Intelligent agents such as Watson, Siri and Alexa are rapidly gaining traction, and "programmatic creative" is under active discussion by blue-chip clients everywhere. So whethe
Earlier this month, a Tesla Model X (assisted-driving car) drove itself to a hospital and saved the owner's life. Some people still see these examples and think autonomous driving is in our far-off future. Yet, in reality, it's already here. The technology isn't perfect, but it's improving at a blistering rate. Certainly faster than we humans will improve our driving abilities or improve safety me
Ad Age asked R3 co-founder and principal Greg Paull, who spoke to us from Shanghai, for his take on his company's latest report. The interview has been lightly edited for clarity. Advertising Age: What were your biggest takeaways from the report? Greg Paull: Obviously, the diversity of acquirers has come up a lot this year. You see a lot of new companies that weren't necessarily there before. Ever
Facebook wants to give its users an incentive to create more content for the social media site. To do that, it's considering sharing revenue generated from news, sports, celebrities and other content, said Carolyn Everson, vice president for global marketing solutions at Facebook. "Content is incredibly important on Facebook and Instagram," Ms. Everson said in an interview Wednesday on Bloomberg T
Google has updated DoubleClick for Publishers to make it easier to sell native ads that look good across device screens and experiences including mobile websites, apps and desktop sites, the company said Tuesday. The move underscores Google's aim to enable native advertising via programmatic ad exchanges, though right now it affects only ad sales where there is a direct relationship between publis
The New York Times on Monday began testing out "various approaches" to combatting the rise of ad-blocking technology. The tests will be administered to "a relatively small population of subscribers and non subscribers," a company spokeswoman told Ad Age. One such message prompted an ad blocking user to either exempt the Times' website from it through a process known as "whitelisting," or to sign u
Last fall, former AKQA Global Chief Creative Officer Rei Inamoto and New York Managing Director Rem Reynolds departed the shop to open not a new ad agency, but what they described as a "business invention studio" that focused on design, data, technology and digital transformation. Its goals were to create its own intellectual property and work closely with clients on evolving their businesses in t
Even as batches of smaller, startup retailers are quick to embrace "buy" buttons, don't expect the technology to move the needle too far into the black for bigger mainstream retailers this holiday season. Google, Pinterest, Facebook, Twitter, YouTube and Instagram are testing various ways consumers can buy items directly from their platforms in an effort to spur mobile shopping—though not all buy
Facebook is looking to sell retailers on selling more products through Facebook. After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including a new Amazon-lite shopping marketplace for mobile and more shoppable mobile ads. Facebook's rationale
The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. And yes, ad tech does offer marketers nearly magical new powers. But getting useful ads more cheaply than in traditional buying is not one of them. "It's the co
Just a little over a week after they departed from AKQA, the agency's former Worldwide Chief Creative Officer Rei Inamoto and New York Managing Director Rem Reynolds have partnered to open a yet-to-be-named "business invention" studio. The company will be independent and will focus on design, technology and digital transformation, said Mr. Inamoto. So far, he and Mr. Reynolds are the shop's only s
About a year ago, most users began to see something new in their Facebook news feed. Sandwiched between birth announcements and attention-seeking status updates were video clips. A lot of video clips, in fact. By September 2014, after the "Ice Bucket Challenge," Facebook was bragging that it served a billon views per day. There's a reason why Facebook's videos took off: Unlike YouTube links, the v
WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction. "We see this part of the business growing as rapidly if not more than the business we already built within Xaxis," said Xaxis CEO Brian Lesser. "There's a growing market need for companie
Need some inspiration, creatives? This brilliant filter from D&AD substitutes pre-roll ads from YouTube videos with award-winning D&AD work from past and present. So instead of seeing the typical boring announcements, you'll see Pencil-honored ads such as Old Spice's "The Man Your Man Can Smell Like," "Bear" for Canal+, Volvo's "Epic Split," Cadbury's "Gorilla" and more. BETC Paris created and dev
YouTube is tweaking its commercials to be more like interactive infomercials. A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images and links to purchase a product on a brand's site. They can also use these ads to remarket to people who may have checked out a product on a brand's site w
In a conference room nine floors above London's St. Giles High Street, a Russian engineer named Sasha booted up a computer and began giving me instructions. "First step, let's go to some website," he commanded. "AdAge.com, how about that one?" As the page loaded on my browser, a stream of code ran down the screen in a separate window to the left. After a few seconds, Sasha explained what was happe
Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community. Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013, according to Preqin, which tracks venture-capital investments. That investment comes as traditional media c
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.” –Marshall McLuhan In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. We decided to rank the
Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter. The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said. U
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