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It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother. At least that’s how the argument goes. But I would like to offer a different perspective. I think low-traffic websites should A/B test, not only because doing so has enormous cultural benefits, but al
Introducing Optimizely Personalization – See how it works Your all-in-one operating system for marketing Optimizely powers the entire marketing lifecycle, unlocking your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Get started More about Optimizely One Everything you need for marketing, all in one AI-powered, marketer-friend
Classical statistical techniques, like the t-test, are the bedrock of the optimization industry, helping companies make data-driven decisions. As online experimentation has exploded, it’s now clear that these traditional statistical methods are not the right fit for digital data: Applying classical statistics to A/B testing can lead to error rates that are much higher than most experimenters expec
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A/B test sample size calculatorPowered by Optimizely Experimentation's stats engine Baseline Conversion RateYour control group's expected conversion rate.. [?]
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OrchestratePlan campaigns, create content, and seamlessly collaborate across teams.Content Marketing PlatformContent Management SystemContent RecommendationsDigital Asset Management ExperimentRun tests, uncover insights, and continuously refine every customer interaction.Feature ExperimentationWeb ExperimentationAdvanced PersonalizationExperiment Collaboration
Get every kind of insight Learn how you can create helpful, human experiences and optimize at scale. From customer stories, articles, reports and more on content—to insights on commerce, we want to help eliminate guesswork and make every interaction actionable. All insights For marketersWe live our brand promise everyday by being the best use case of our technology. If you want to take action and
Optimizely One Hey marketers, it doesn't have to be this hard Simple. Elegant. Easy to use. Fully integrated. That’s Optimizely One. An operating system that gives your marketing team all the tools to stay aligned, make collaboration a breeze, create high-quality content, personalize, test, and learn. And most importantly, have fun in the process. The result? Marketing that performs and digital ex
Ready to take your digital experiences to the next level? Let us show you the benefits Optimizely can offer An Optimizer will reach out within 1 business day to set up some time. Then, we will prepare and schedule you a personalized demo. We believe in reimagining how marketing and product teams collaborate to create and optimize digital experiences across all channels. Let us guide you on this jo
Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time. Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time. Welcome to Optimizely's 2024 Big Book of Experimentation! 40+ industry-wide use cases and case studies showing how real businesses leveraged experimentation to gain
Posted January 31, 2013This Team Has Data, Not Opinions: A/B Testing at the Romney 2012 CampaignFrom day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same. “We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan
Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application. This improves the user experience of a web application by visually introducing the user to
On Oct. 21, 2010 President Obama visited Palo Alto to raise money the good ol’ fashioned way: a $30,400-per-plate fundraising dinner. This tried and true fundraising technique is a great way to raise money if you can get the President of the United States to show up to dinner. But how can you raise money if no one has heard of you and all you have is a website? Back in 2007, when Obama was running
Content marketing platform Create exceptional content faster than ever Supporting the entire content and campaign lifecycle — from planning and creation, to storage, distribution and analysis —you never have to leave the platform. Get started Save cost on marketing tools Keep track of all your marketing assets in a centralized repository, enabling content reuse of brand-approved assets. Distribute
Get prescriptive guidance in real-time so you know what content will convert and drive revenue. Test & optimize every customer touchpointIt's time to take a scientific approach. Our suite of experimentation products provides your team the insights you need to learn, iterate and deliver the best customer experience—across any channel and device. More about Experiment Optimizely DXPOptimizely's comp
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Your all-in-one operating system for marketing Optimizely powers the entire marketing lifecycle, unlocking your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Get started More about Optimizely One Everything you need for marketing, all in one AI-powered, marketer-friendly, and best-in-class (just ask the analysts) Content Orch
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