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It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother. At least that’s how the argument goes. But I would like to offer a different perspective. I think low-traffic websites should A/B test, not only because doing so has enormous cultural benefits, but al
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Classical statistical techniques, like the t-test, are the bedrock of the optimization industry, helping companies make data-driven decisions. As online experimentation has exploded, it’s now clear that these traditional statistical methods are not the right fit for digital data: Applying classical statistics to A/B testing can lead to error rates that are much higher than most experimenters expec
marketing team guide How to build a bada$$ website Explore the essential components needed to build a website that not only looks good but converts. Learn more
A/B test sample size calculatorPowered by Optimizely Experimentation's stats engine They don’t call us the world’s fastest A/B testing platform for nothing, let us help you uncover customer insights and create high-performing websites in the blink of an eye.
Our global developer community site with blogs, forums, and videos. Get the latest insights from people who know all about Optimizely. AcademyOur education courses give you year-round access to continuous learning and certification pathways, instruction-supported and tailored according to your role, experience and learning goals. Start learning with Academy
OrchestratePlan campaigns, create content, and seamlessly collaborate across teams.Content Marketing PlatformContent Management SystemContent RecommendationsDigital Asset Management ExperimentRun tests, uncover insights, and continuously refine every customer interaction.Feature ExperimentationWeb ExperimentationAdvanced PersonalizationExperiment Collaboration
Get every kind of insight Learn how you can create helpful, human experiences and optimize at scale. From customer stories, articles, reports and more on content—to insights on commerce, we want to help eliminate guesswork and make every interaction actionable. All insights For marketersWe live our brand promise everyday by being the best use case of our technology. If you want to take action and
Oftentimes the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?” Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations.
“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.” The graphs were results from AB testing – lines that showed how two diffe
Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application. This improves the user experience of a web application by visually introducing the user to important features. Enough text, let’s show you what we mean. Here are
On Oct. 21, 2010 President Obama visited Palo Alto to raise money the good ol’ fashioned way: a $30,400-per-plate fundraising dinner. This tried and true fundraising technique is a great way to raise money if you can get the President of the United States to show up to dinner. But how can you raise money if no one has heard of you and all you have is a website? Back in 2007, when Obama was running
Idio is now Optimizely RecommendationsGet prescriptive guidance in real-time so you know what content will convert and drive revenue. Test & optimize every customer touchpointIt's time to take a scientific approach. Our suite of experimentation products provides your team the insights you need to learn, iterate and deliver the best customer experience—across any channel and device. More about Expe
Your all-in-one operating system for marketing Optimizely powers the entire marketing lifecycle, unlocking your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Get started More about Optimizely One Content and digital teams have the same mission: delivering impactful, converting content to the right audience at the right time a
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