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Nielsen: TV and Online Advertising Will Merge by 2020 A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. TV and online advertising remain separate for now, but the increasing digital viewing, technological innovation, and new measurement capabilities are driving the two divided structures toward int
7 Tools for Creating a Conversion-Optimized Mobile Website These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was designed for desktop?
10 Web Analytics Trends for 2014 Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Last year was a great year in the web analytics world. We saw awesome advancements from just about every vendor in the web analytics industry. Some of my favorite achievements of the past 12 months were: Google r
The Pocket Guide to Consumer-Generated Media CGM basics and fundamentals. This is really important. Sometime in late 2002, during a glorious early morning shower, the term “consumer-generated media” (CGM) jumped off my tongue like a sudden, gripping epiphany. The emotion was so strong I yelped to my wife, “Erika, I’ve found it!” I’ve yet to recover and probably never will. When The Wall Street Jou
F-Commerce, the Arrival of the Facebook Consumer Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. What is social commerce? Wikipedia defines it this way: “Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling
The Rise of TV Check-Ins Platforms like GetGlue, Philo, and Miso let networks reward loyalty and live viewing. It’s no secret Americans watch a lot of television – 35.6 hours a week on average, by Nielsen’s estimate. So it should come as no surprise that a handful of start-ups have emerged to channel TV viewing behavior. Platforms like GetGlue, Philo, and Miso give users enhanced interaction with
Radio Shack Says Foursquare Users Spend 3.5X More Retailer extends geo-social campaign three months while national chains up their check-ins game. Radio Shack CMO Lee Applbaum made a revelation last week that helps explain why national retail chains are warming to Foursquare. “Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users [spend],
Social Media Marketing - The Japanese Way A look at the major social media players in Japan and the country's role in social media marketing. In 2010, there’s no doubt that social media is a very important part of a company’s Internet marketing program. This may sound bold, but I think that social media marketing really started in Japan. It’s no surprise since the Japanese are very sociable people
AI Google and Reddit Expand Partnership to Enhance Search Capabilities Google and Reddit Expand Partnership to Enhance Se... The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More... View article
Google's 'How Search Works' series is more enlightening than you might think Google's 'How Search Works' series is more enlight... By demystifying the complexities of Google Search, the series is set to empower website owners and marketers with the knowledge to optimize their site... View article
11 Top News Articles on ClickZ in 2009 To stay on top of the latest trends in online marketing means reporting and analyzing an assortment of topics -- from ad networks to social networks To stay on top of the latest trends in online marketing means reporting and analyzing an assortment of topics — from ad networks to social networks. The top 11 news articles published by ClickZ’s news team in 200
Domino's U.K. Uses Facebook, Foursquare to Drive Web Orders Facebook, Foursquare deliver 61% sales lift for Domino's U.K. Domino’s credits Facebook and Foursquare promotions for lifting online sales by 61 percent in the U.K. and Ireland during the first half of this year compared to the same period in 2009. The international pizza chain also announced on Monday that web-based sales now account for
Personalization Upper funnel personalization: Kaiser Permanente's path to positive recall Upper funnel personalization: Kaiser Permanente's ... Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ... View article
ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Google, LinkedIn, Facebook – which B2B ad platform... While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo... View article
Online Publishing: The Long View, Part 2 What will the long-term consequences of the media revolution bring? Part 2 of a two part series. Imagine today is September 8, 2014, a Monday. Your tasks today are to self-publish your new e-book, Really Bad 3-D PowerPoint 2015, and to find and purchase a book or article about the music of the Canary Islands from an authoritative source. Both tasks will be
Voice search Mastering voice search optimization: Talk like a local, rank like a pro Mastering voice search optimization: Talk like a l... Forget typing, voice search is booming. Businesses need Voice Search Optimization (VSO) to rank for conversational queries and secure top spots in sea... View article
Marketing Fospha’s Insights to Unlock eCommerce Growth in 2024 Fospha’s Insights to Unlock eCommerce Growth in 20... In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f... View article
Aldi's Bold Campaign That Rivals Can't Match Aldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t... View article
Content Marketing Mastering marketing in the age of the 8-second attention span Mastering marketing in the age of the 8-second att... Consumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ... View article
Highlights from the DMWF Global 2024 The Digital Marketing World Forum (DMWF) Global 2024 brought together industry leaders and innovators to explore the evolving landscape of digital mar... View article
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